Excellence in Journalism 2014 | Nashville, Tenn.


Getting the Most Bang for Your Tweet

By The EIJ News

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Tweeting in 140 characters is a challenge but truly capturing your audience’s attention with a tweet in under 11 characters can be even tougher.

A user decides if he or she is going to continue reading after those 11 characters.

“Select, don’t compress,” said Valerie Hyman, president of News and Management Training, who led the “Write This Workshop” session at EIJ13 on Monday afternoon.

After reading the first sentence, 40 percent of readers are gone, Hyman said.

She suggested packing your tweets with content-rich words and active subjects to spark reader interest.

She also recommended avoiding adjectives and omitting needless words.

Hyman’s final tip was to make sure your tweet or status update has an actor, an action and a subject of the action.

Follow: Valerie Hyman @valerie_hyman