Journalists are trying to find a way to reverse the public mistrust of the media. That was the focus of one panel at the Excellence in Journalism Conference in Anaheim.
Jane Elizabeth of the American Press Institute says this distrust affects the bottom line for every news organization. She presented her formula for mistrust of media: “I don’t know + I don’t understand you = I don’t trust you.”
“People who trust you as an organization are more likely to buy that organization’s app, pay for subscriptions, subscribe to newsletters and follow on social media,” Elizabeth said. Continue reading