Excellence in Journalism 2017 | Anaheim


September 8th, 2017 | #, #, #, #, #
Want better coverage? Learn how to listen to audiences more effectively

There are more effective ways for journalists to use social media, especially when it comes to listening and interacting with audiences.

The technology to improve our social media ways is out there — it’s just a matter of knowing what it is and how to use it, said Banjo‘s director of media innovation Victor Hernandez during a breakout session on Thursday. Joined by Carrie Brown, the social journalism director at the CUNY Graduate School of Journalism, the duo discussed the ins and outs of social discovery and the importance of being audience-centric. Continue reading